Diego Vila Guitars

“Working with Jamie is always very enlightening for me. Not only does he have a unique knowledge of the modern guitar scene and trends, but he is a great help in reflecting on one’s own work. With his advice I have been able to rationalize the aesthetics and characteristics that make an instrument unique, and from there, express in a better way a distinctive, sincere, convincing and coherent proposal.” – Diego Vila

CLIENT : Diego Vila Guitars

Boutique guitar maker located in Madrid, Spain.

Project brief : 2020

Brand and business development of boutique guitar company, including company philosophy, design restrictions, business strategy, marketing assets, and website.


Guide client through processes designed to deepen understanding of their unique offering and future legacy, intended to result in a business that functions well and is deeply satisfying.