Cedar Creek Custom​

Case Shoppe​

“Jamie passionately converts visions into reality…” – Tom Dougherty, Founder


TKL Products LTD. is the leading supplier of hard and soft cases to the world’s music makers, retailers, distributors and manufacturers. Founded in 1984, TKL LTD. is a second-generation, family-owned company with headquarters, R&D, and manufacturing in the Richmond, Virginia, area and numerous partnerships throughout North America and around the world.

Project brief : 2021

Rebrand the Cedar Creek Custom Case Shoppe brand.

2021 to Present

Curate a fresh aesthetic for the custom case division with a 35-year history, including logo re-fresh, icon development, website, marketing materials, and curating a unique color pallet in high-quality materials for their bespoke clients.

Primary Logo

Secondary Logo

Case Shape Icons

Material Icons

Primary Typeface

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Secondary Typeface

Conceived and developed a variety of marketing assets for use in brochure, banners, price lists, trade show booth design, website, and more.

Marketing Assets

Conceived and executed photo shoot for all materials and marketing images.

*All photos by Jamie Gale

Photo assets development

Developed color strategy, material sourcing, and color names unique to the TKL family of brands and designed cases with new material and color combinations.

Product development

Developed website: cedarcreekcases.com